This tool adds to a table (MySQL) which is basically a set of words which you want to 'replace' in the description, product name and category fields of the datafeed you've imported. It runs in conjunction with the datafeed scripts from MyDataFeedScripts. What it does is as it grabs the datafeed from the network/merchant server, it does a quick search and replace in those fields BEFORE it inserts it into your MySQL table. You pick the words you want changed eg 'kids' --> 'children'. Note that this tool picks up the EXACT phrase or word to replace - so if you want to replace kids and kid with 'children' and 'child' respectively then you need to put both in there. Phrases are a lot harder to match but you can try plugging them in here anyway - for examples you might want to try looking up a thesaurus or check out WordTracker - they've got some functions that will pull up similar words to certain keywords. This method is not perfect by far and it could 'read' funny on the output end at times so be forewarned.
Once you're done creating your list - if this is the first time you are using this on your site, then you need to update all your datafeed tables so that the keywords and phrases are replaced with the ones you've listed. Subsequently, whenever you update your feeds, the scripts to upload the feeds will automatically perform the find/replace for you. If you ever want to add to the list, just keep adding and then reload the datafeeds again and that's it.
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Download the file (only necessary if you want to use the same set of terms for another site) ie you're too lazy to start from scratch again and just want to build a new set of terms from one you've already created here. Click here